Building Brand Recognition Around Your Smart Product
If you’re at a restaurant ordering a drink, do you ask for a cola or a Coke?
What about when you need a tissue, do you ask for a Kleenex? Or if you cut your self, do adhere a “plastic bandage” or a Band-aid to the wound?
Brand is what you use to tell your customers a story. It’s not just your logo, a font you use, or even the products you build and sell. Branding is all of these things and more. Brand is the experience your customers get when they interact with your company. It’s a feeling your customers get – it’s what makes your company unique.
What you’ll learn about in this white paper:
- What is brand recognition?
- Challenges building brand recognition with consumer devices
- Developing custom branded hardware
- White-labeling Mason devices